A passion for good taste
The man behind the bhajis, DON LEAR talks about his easy-peasy curry kits and the importance of family meals.
“When I arrived in England as a young man, I had just £7 in my pocket. I started at the bottom in the motor trade and worked my way up to owning several successful and award-winning East Anglian car dealerships.
I was always a great food lover, so when I stepped down from my businesses, I found I was spending more time developing my love of Indian cooking and often invited all the neighbours round to try out the dishes. Tasty onion bhajis were a favourite with my guests and I soon became known as ‘The Bhaji Man’.
I soon came up with the idea of Bhaji Man mixes – carefully pre-prepared products made from the finest quality, freshest ingredients which take only minutes to prepare. They take the hard work and confusion out of preparing the range of spices and herbs that make these meals taste so authentic.
Last year we launched a chutney range with a Spicy Premium Mango Chutney and was awarded a Gold Star at the Great Taste Awards in 2013. This year we have added Lime & Green Chilli to the range and submitted the new Date & Lime Chutney for 2014 awards.
Behind all this is my mission to once again to encourage young mums & dads to cook from scratch. Making healthy meals and mentoring their children around the kitchen table. In the last few months I read in the Daily mail that only 1 in 6 Families cook from scratch at home and that we order over 3.5 million Indian takeaways a week in the UK, which is just bonkers! There are so many advantages when you’re cooking at home – one is knowing what you are eating.
We must not forget the older couples that can enhance their love for each other cooking for each other yummy dishes and by lighting a candle each time much more! A gentleman customer found this to be true and now cooks Indian meals 3 or 4 times a week for his wife. He now calls it his hobby!
I am championing local food producers with my products by encouraging the public to shop for the extra ingredients they need at local shops – small independent village and market town butchers, local greengrocers, farm shops and delicatessens, which offer high quality meats and vegetables and serve and support local communities. By buying local, we will not only improve the quality of the food we eat, but we can all do our bit to help save our countryside and give the local economy a boost.
Visit the BhajiMan website to see more about the product range – http://recipeinabox.bhajiman.co.uk/